Ep 452: Q4 Google Campaign "Don'ts" Every Media Buyer Should Know with Pilothouse | AKNF

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Welcome to the DTC Podcast, where Pilothouse’s Adam and Zavire share essential marketing "don'ts" to help brands optimize their Q4 efforts and avoid costly pitfalls. With Q4’s unique pressures on ad spend and competition, they outline common campaign missteps and how to stay agile in the high-stakes holiday season.

Key Insights:

Set Realistic Goals: Look at last year’s data and set clear, achievable KPIs to stay grounded.

Start Planning Early: Use Q2 and Q3 for testing so Q4 is for execution, not experimentation.

Competitor Awareness: Monitor competitor strategies to avoid unnecessary cost hikes.

Strategic Discounting: Skip discounts on best-sellers; maximize profit where it’s impactful.

Adapt Your Creative: Update ads to align with seasonal changes, even with minor tweaks, to boost engagement.

Holistic Budgeting: Don’t neglect the full funnel—retargeting and top-of-funnel investments lead to more sustainable results.

Tune in to make sure you’re prepared to dodge these Q4 missteps and optimize each dollar you spend this season.

Timestamps:

00:00 - Intro & The Biggest Q4 Don'ts

02:10 - Importance of Realistic Goals

04:50 - Starting Early for Q4 Success

07:20 - Competitor Activity Awareness

10:15 - Budgeting Wisely for Increased CPMs

12:30 - Avoid Discounting Best Sellers

15:10 - Leveraging Urgency and Scarcity

18:25 - Don’t Run Out of Stock

21:05 - Adapting Creative for the Season

23:45 - Recognizing Regional & Cultural Holidays

25:30 - Full-Funnel Strategy for Q4

27:00 - Avoid Excessive Testing During Q4

Hashtags:

#Q4Marketing

#HolidaySalesStrategy

#MarketingDonts

#DigitalAdvertising

#Q4Tips

#EcommerceGrowth

#ConsumerInsights

#MarketingStrategy

#CompetitiveAnalysis

#ConversionOptimization

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