Ep. 648 - How New York’s Largest Auto Group Dominates Social Media, with Brad Gelber

In this episode, my guest is Bradley Gelber—the digital media and content marketing mastermind at West Herr Auto Group, the largest privately-owned dealer group in New York.

Now, let me ask you something… Does your dealership’s online presence actually stand out? Or are you just another brand blending into the endless scroll of sameness?

Here’s the brutal truth: Most dealerships treat social media like a digital billboard, and it’s killing their engagement. But Brad? He gets it. He’s built a brand that doesn’t just post—it actually connects with people. And in this conversation, he’s breaking down exactly how he does it.

We get into:

• Why storytelling is your biggest marketing weapon
• The truth about AI in marketing—is it a powerful tool or just a shortcut to soulless content?
• How to build a brand voice that actually means something instead of regurgitating the same old “best deals in town” phrase
• The one type of content that consistently gets massive engagement 
• Why perfection is overrated—and how scrappy, real, behind-the-scenes content will outperform a polished, overproduced video every time

If you’re tired of dealership social media being boring, transactional, and ineffective, this episode will challenge you to think differently. Because the dealerships that win online aren’t just shouting about deals—they’re building brands that people actually care about.

- - -This Episode's SponsorFlexDealer Need Better Quality Leads? FLX helps car dealers generate better quality leads through localized organic search and highly-targeted digital ads that convert. Not only that, they work tirelessly to ensure car dealers integrate marketing and operations for a robust and functional growth strategy.

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