Episode 119: Is Your Website Working for You? The Nonprofit Guide to Smart Digital Marketing

Is your nonprofit’s website actually working for you—or just taking up digital space?

In this episode of A Modern Nonprofit Podcast, Tosha talks with Lou Kotsinis, CEO of BCS Interactive, about the biggest shifts in nonprofit digital marketing and website strategy.

Lou shares why the traditional “drive traffic to your site” model is outdated—and what to do instead. You’ll learn how to rethink your website’s role, how AI tools like ChatGPT are reshaping discovery, and why nonprofit leaders must stay close to the storytelling process.

This is a must-listen for anyone looking to improve their website, clarify their message, and build a smarter digital presence—without getting overwhelmed by the latest trends.

What you’ll learn in this episode: ✔️ Why your website is no longer the star of your marketing ✔️ What “zero-click marketing” means for nonprofit strategy ✔️ How AI search tools are changing how people discover causes ✔️ Why the CEO must be involved in messaging—even if marketing is outsourced ✔️ How to simplify your story and tell it across multiple platforms

Connect with Lou Kotsinis: 🌐 Website: bcsinteractive.com 🔗 LinkedIn: linkedin.com/in/loukotsinis

More from The Charity CFO: 🆕 Download our FREE Financial Blueprint: thecharitycfo.com/financial-blueprint 🌐 Website: thecharitycfo.com 📬 Subscribe to our newsletter: Click here

Follow us online: 📸 Instagram + TikTok: @thecharitycfo 📘 Facebook + LinkedIn: The Charity CFO 🎧 Listen + Subscribe on Apple, Spotify, or wherever you get your podcasts

#NonprofitMarketing #WebsiteStrategy #AIsearch #ModernNonprofit #ZeroClickMarketing #DigitalStorytelling #TheCharityCFO