Episode 203 - Somebody Has to Send the Email

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Somebody has to send the email, follow up, and keep the marketing moving. This week, Kira Derryberry and Mary Fisk-Taylor talk about putting their AI assistants to work on the tasks that are easy to put off when you’re running a photography business.

Mary shares how she’s using ChatGPT to help with outreach to potential portrait clients and business partners, organize follow-ups, and keep track of responses. She’s also exploring partnerships with local content creators to introduce her studio to new audiences. Kira explains how ChatGPT, Descript, and Buffer are helping get this very podcast edited, produced, and promoted, with plenty of human oversight along the way.

We also get into:

• Creating marketing content when clients don’t want their children’s photos shared online
• Mary’s experiment with an AI storytelling persona, and why she’s still deciding how she feels about it
• Making video less intimidating with behind-the-scenes footage and voiceovers
• The next step in Mary’s marketing reset: what happens after someone raises their hand

Plus, a wedding recap featuring handwritten notes, an enthusiastic flower girl, and some seriously impressive dance moves.

Follow us on Instagram and Facebook at @getyourshoottogether, email [email protected], and watch the video episode on YouTube.

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced and edited by Kira Derryberry.