Episode 211 with Jennifer House and Jenni Grawvunder — Chasing Cows and Building Dreams Into a 12-Center Empire

Kris welcomes “The Jens”, aka Jennifer House (CEO) and Jenni Grawvunder (COO) of Children’s Choice Preschool, to share the remarkable story behind their 12-center child care empire in San Diego County. What started as a nonprofit program with 25 children has grown into a thriving operation serving nearly 1,300 kids across 11 centers (with a 12th on the way) and supported by a team of over 300 staff.

 

From pet chickens to RV-based school openings, the Jens talk about blending practical business strategy with fun, managing both nonprofit and for-profit centers, building culture through grace and accountability, and how a vivid vision exercise helped reawaken their passion (and their animal sanctuary dreams). They also share some great advice on marketing, building a community, and not staying stuck as a leader.

 

Key Takeaways:

[8:24] The Jens join Kris from sunny San Diego.

[9:37] Jen House reflects on starting Children’s Choice in 1998 as a nonprofit with 25 children.

[10:11] They now operate 11 schools, with the 12th in escrow.

[11:27] Jenni G shares how she started as an aide in 2008 and worked her