Episode 385: How to Break Beliefs Holding Back Your Business

We don't act on "truth", we act on beliefs. And most of those were formed in childhood, then reinforced for years because they're convenient. In this episode, Tristan and Dave unpack how limiting beliefs quietly shape your marketing, hiring, pricing, and leadership and a practical process to bust them so you can build the business (and identity) you actually want.

In this episode you'll learn

• Belief vs. truth: why a belief is just a feeling of certainty (often without evidence) and how that keeps owners stuck.

• The convenient assumption trap: common unhelpful beliefs in practices (e.g., "good hires don't exist," "marketing is salesy," "I shouldn't raise fees").