Episode #525: The Power of Authentic Video: How to Create Content to Build a Magnetic Brand on Instagram

Posting your heart out on Instagram but only getting likes and comments instead of sales? Let's fix that! In this episode, I'm bringing in my "video bestie" Stephanie Dorworth who's going to blow your mind with her approach to authentic video content that actually converts. We dive into Stephanie's incredible journey from analytical physical therapist to creative videography queen, and she shares exactly how she 4x'd her business by ditching trends and embracing originality. Get ready for game-changing strategies to create magnetic content that people remember and shop from, plus super practical tips for capturing that scroll-stopping B-roll that turns viewers into buyers!

In this episode, you'll learn:

• [4:25] Why video is the most powerful sales tool you're probably not using to its full potential
• [12:01] Stephanie's ABC formula for creating standout content that viewers remember and shop from
• [17:41] How Stephanie 4x'd her business when she stopped following trends and started creating original content
• [26:10] Practical tips for capturing scroll-stopping B-roll that converts viewers into buyers
• [35:08] How to batch-shoot content efficiently so you can be consistent without burning out

Here are the resources mentioned in the show:

• Insta Sales Machine program: flourishthriveacademy.com/InstaSalesMachine
• Stephanie's website: sunnycreatorco.com
• Follow Stephanie on Instagram: @stephdorworth

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xo, Tracy Matthews

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