Exploring the American design story behind Field Notes with Jim Coudal.

Field Notes notebooks are a staple in many creative lives. Aaron Draplin started the brand back in 2000-somethin', inspired by the old, frayed agricultural company memo books he'd find while out junking around Midwestern farm country. These promotional notebooks were giveaways — a throwback to the days of handshake deals and business relationships forged in a corn field or around a dinner table.

Aaron quickly partnered with today's guest, Jim Coudal, and together they turned Field Notes into a living, breathing brand that honors this heritage while leaning into all corners of American design. And of course, the blank pages of these pocket-sized notebooks create space for our own stories, from the mundane to the profound. Here's the story of Field Notes, in all of its 3½ × 5½-inch glory, plus an inside look at the latest limited edition, “The Birds and Trees of North America."

You can find blog posts for this and all our past episodes at monotype.com/podcast.