From Four Loko to Koya: Chris Hunter's Unconventional Journey in the Beverage Industry

Chris Hunter is a renowned entrepreneur in the beverage industry, known for co-founding both Four Loko and Koya. With a rich history in business development and brand-building, Chris spearheaded the growth of the iconic Four Loko brand, infamous for its initial high-energy concoction and its prominence in the alcohol market. Transitioning to a focus on health and wellness, he co-founded Koya, a plant-based beverage company aiming to provide nutritious and delicious options. Chris is also an author, sharing his entrepreneurial journey and insights in his newly released book "Blackout Punch."

 

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