From Instagram baker to creative business owner

In today's episode (179) of the EAT, CAPTURE, SHARE podcast, I'm talking with cookbook author, pastry chef and educator Molly Wilkinson. Together, we dive into the realities of building a business on Instagram, the power of teaching, and what it takes to stand out in a crowded baking space. This honest and inspiring conversation explores everything from gradual career transitions to viral online classes and why authenticity, adaptability and consistency matter more than ever.

Here's what else you can expect from today's episode...

• I share some exciting news about my Instagram Growth Masterclass.
• Molly introduces herself.
• Molly explains how she first used Instagram to grow her baking school.
• Molly describes how she built her baking business through small but strategic steps.
• Molly shares how pivoting during the pandemic was key to finding new business opportunities.
• Molly gives her best advice for standing out and building a loyal audience in the crowded online baking space.
• Molly shares her top tips for creating a sustainable online baking business beyond social media trends.
• Molly talks honestly about her journey from slow Instagram growth to bestselling cookbook success and a thriving creative career.
• We share behind the scenes information about collaborating on the shoot for Molly's second cookbook!

LINKS MENTIONED:

• Order my new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Find out more about my Food Reels Online Course HERE and grab your discount using code PODCAST10 at checkout!
• Sign up to my Instagram Growth Masterclass wait list HERE
• Molly’s Instagram, TikTok and website
• Molly's cookbook, French Pastry Made Simple
• The Moft snap phone tripod stand
• See my “behind the scenes” highlight on Instagram here
• Read my blog The Little Plantation HERE
• Find out more about my Instagram Reels & Growth courses HERE
• Find the full show notes HERE
• Find my Instagram HERE