FTC Takes on Genshin Impact | Loot Boxes, Dark Patterns, and Legal Showdowns

In this episode, Richard Hoeg examines the FTC's lawsuit against Genshin Impact, focusing on loot boxes and transparency. He discusses the FTC's charges, including concerns over "dark pattern tactics" and COPPA compliance, and the implications for free-to-play games. The episode explores Hoyoverse's business practices, misleading loot box disclosures, and the FTC's authority under sections 5 and 6g. Richard also addresses marketing to children, settlement terms, and the broader impact on the gaming industry, concluding with a look at internal FTC debates.