Full Coverage vs. Fool's Coverage | Jerred Mason on Protecting What Matters

Think you or your clients have full coverage? Jerred Mason learned the hard way that many people are riding with state-minimum "fool's coverage." In this episode, he shows you how to protect clients, lock in retention with bundles, and use simple marketing rhythms to be known in your market.

In this episode:

• Full vs. "fool's" coverage—why state minimums fail real people

• The question-behind-the-question: sell to the client's true priority

• Three-way handoffs that convert referrals in real time (with disclosure)

• Bundle strategy that drives 95–98% retention

• A 12-month marketing plan tied to 10/5/1-year goals

• The 21-day, 3-minute live challenge to own your local story

• Action mantra: features tell, stories sell

 

Connect with Jerred Mason @ madetomaximize.com