Giving It Away: The Counterintuitive Business Strategy of Generosity

What can you give before someone becomes a customer? 

  

Rory and AJ Vaden discuss generosity as a business strategy and a daily practice. Rory shares why teaching people what you know can build trust. AJ offers a way to examine your own giving through money, time, and information, including the form she has found hardest to give. 

  

Listen for a practical conversation about sharing your expertise, building relationships, and noticing what the person in front of you actually needs.