He Built A $20 Million Remodeling Company Knocking Doors In Blizzards | Lakota Tidd

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Lakota Tidd dropped out of college at 21, started Top Home Improvements in his mom's garage with two lawn chairs and no money, and built it to $20 million in seven years by knocking doors, including the day his pen froze solid in a Michigan blizzard with nothing on the board. No digital marketing, no bought leads: $14 million came from canvassing and events alone, and in March his events team did $1 million in revenue in one week. In this episode he breaks down how he recruits and pays canvassers, why he treats them like kings, the sword and shield mentality that got him through five years as a lone wolf, the scarcity paradigm that kept him stuck at $10 million, why he stopped tracking nothing and built a board, and what he would say to the owner who is spending $40,000 a month on leads that never come.

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-- 🕐 TIMESTAMPS 🕐 -- 00:00 - Introduction 01:55 - Two Lawn Chairs And A Frozen Pen 04:26 - Lone Wolves Die Alone 06:26 - The Sword And Shield Mentality 08:50 - What You Focus On Grows 10:08 - Treat Your Canvassers Like Kings 11:18 - Fresh Blood Every Single Week 13:32 - Hiring Is Guessing, Firing Is Knowing 16:01 - Competing With The Summer Programs 18:05 - Spending $40K A Month And Waiting For Leads 19:46 - Does Door Knocking Hurt Your Reputation? 21:24 - How Canvassers And Event Reps Get Paid 24:57 - Why $100 Million Is Not The Goal 28:54 - Kids, Leftover Time, And Balance 31:15 - Showers For Soldiers 34:47 - Profit Matters More Than Revenue 35:59 - The Law Of The Lid 38:06 - Build The People, Not The Business 43:20 - The Barbaric Way To $20 Million 45:15 - Enjoy The Bottom While You Have It 48:56 - The Sickness Of Indecision 52:32 - Five Books, Read Many Times 56:31 - Real Confidence Vs Fake Confidence

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