HIGHLIGHTS • Social Media is a Tool (Not a Solution) w/ Ketsia Colas-Leroy

These are clips highlighting some of the topics discussed in the full episode! Check it out if you want a bite-sized version of the full episode.

Beauty Marketing Expert @heyketsia shares why we need to refocus our thoughts on social media. We dive into the necessary actions to make social media more effective for your business, as well as the types of content needed to build your clientele. HINT: it's not all supposed to go viral!

This Week's Topics:

• Understanding the Beauty Professional's Profile • Marketing Strategies for Beauty Professionals • Building Comfort and Authenticity on Social Media • The Importance of Consistency in Content Creation • Understanding Different Types of Content for Engagement • Automating Communication and Building Relationships • Effective Customer Relationship Management Tools • Leveraging Giveaways for Client Acquisition • Building a Portfolio with Models • Positioning Your Content for Premium Services

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