Hint's Refreshed Positioning Taps Into Hydration as a Cultural Movement

In episode 512, Total Retail Editor-in-Chief Joe Keenan interviews Allison Cullman, senior vice president of marketing at Hint, one of the largest unsweetened flavored water brands in the U.S. Listen in as Cullman discusses Hint's refreshed brand positioning and its new “MMMMM Water™” marketing campaign that leans into emotional branding, cultural relevance and desire (1:00).…