How CFOs can connect pricing strategies to drive revenue growth

In this episode of The EY Better Finance: CFO Insights podcast, host Myles Corson speaks with Riya Grover, CEO and co-founder of Sequence, about how CFOs and finance leaders can navigate revenue complexity and enhance collaboration. 

Riya shares her entrepreneurial journey and discusses the important role of finance in shaping revenue strategy. She highlights how identifying disconnects between pricing, revenue data and accountability can improve decision-making and business performance. 

The conversation explores how CFOs can leverage technology for better visibility into pricing strategies, track revenue trends and maintain pricing hygiene as organizations scale. She also discusses the impact of emerging pricing models, such as usage-based and outcome-based pricing.  

The discussion highlights the