How Dapper Boi Bootstrapped to $1.3M with Preorders and Viral Content, with Vicky Pasche

Vicky Pasche is the founder and CEO at Dapper Boi, a gender-less body-inclusive apparel line. Selling via their Shopify store. Founded in 2015 in 2024 they hit $1.36million. 

 

Hit PLAY to hear: 

 

• How one viral video turned a year of no sales into $30K in 3 weeks 📈 
• The bold preorder strategy that helped Dapper Boi scale without outside funding 
• Why “fun and scrappy” content beats polished ads every time 🎬 
• What it’s really like to build a fashion brand with your partner ❤️ 
• The question that made them sell their house instead of giving up 🏡 
• How they're expanding globally — and running lean with just 2 full-timers 🌍 

 

Key timestamps to dive straight in: 

[05:19] Starting Fashion Line Without Experience 

[07:24] Entrepreneur's Fashion Journey 

[12:43] Dapper Boy: Our Entrepreneurial Journey 

[14:24] Innovative Marketing Boosts Shirt Sales 

[17:31] "Why Dapper Boy Must Persist" 

[20:56] Optimizing Intro Pricing Strategy 

[23:41] Exclusive Membership Tiers 

[24:48] Listen to Vicky’s Top Tips! 

 

 Full episode notes here: https://ecmp.info/550

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