How I'd Start Fresh on Social Media Before 2027

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If I wanted to start over on social media as a real estate agent going into 2027, here's exactly what I'd do. There's a two step formula to get this right so you're actually getting clients from your content, not just likes and views.

Market conditions are what they are right now. Shitty, to be honest. High rates, a tough buyer's market, agents dropping out of the business. You can either complain about it or you can reset how you're approaching social. This episode is that reset.

In this episode:

• Step one: why defining your ideal audience has to come before anything else you post
• The "clone your favorite client" cheat code and exactly what questions to ask about them
• Step two: the PASS formula for what to actually post, problem, aspiration, shift, showcase
• A full real example walking through PASS from a real pain point to a working call to action
• Why most agents already have good video ideas, they just don't know how to package them
• Why waiting until January to make this shift is a mistake you don't need to make

Define who you're speaking to. Then use PASS to get their attention. It's not more complicated than that.

***********************RESOURCES :

Free "Clients From Social" Masterclass - Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes

Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety

Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE 

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HERE

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