How Niching Down Turned a Recruitment Business from Zero to 6-Figure Success, with Tyler Rossi, Ep # 234

Going smaller to go bigger might sound counter-intuitive, but this mindset helped Tyler Rossi transform his newly launched recruitment business from zero to $250k revenue! 

 

In this episode, you will hear Tyler’s approach to niching down and the strategies that helped him win the majority of inbound clients and establish himself as one of the leading authorities in the metals and steel recruitment industry.

 

Tyler is the President of American Dream Search and Host of The Recruiter of Steel podcast. He's one of the top headhunters in America for sales talent in the Steel and Metals Industry.

 

Tyler's story is one of determination and success in the face of adversity, and I’m excited to dive into his experiences and insights today.

 

Episode Outline and Highlights

 

• [01:55] How Tyler got into recruitment and why he chose metals as a niche.

• [08:07] Tyler’s story of resilience - getting laid off from a six-digit sales job while his wife was 32 weeks pregnant.

• [12:44] Difficulties of the first six months of a recruitment business and how niching down became a game-changer.

• [17:37] Getting the first client via LinkedIn Automation - Tyler shares his tech stack.

• [20:17] Turning it around from zero to $250k - discussion on business development.

• [23:53] How to establish yourself as the go-to authority in your niche.

• [30:57] Podcasting is an effective engagement tool to go above and beyond.

• [38:39] A creative way of using videos to promote your client and strengthen relationships.

• [43:55] Work and life integration: How many hours does Tyler work a day to take care of their daughter?

• [46:01] What is next for Tyler and American Dream Search?

 

Go Smaller to Go Bigger - Top Benefits of Niching Down to a Specific Industry

 

When Tyler attempted to broaden his scope as a sales recruiter - he felt overwhelmed and things did not work out. He recalled how he already established his network in the steel industry and decided to focus on this niche. It was indeed a game-changer for Tyler! 

 

His conclusion is “The riches are in the niches!” He highlighted below benefits and how niching down worked for him:

 

• Reduced Competition: By focusing on the steel industry, he reduced his competition from 26,000 recruiters in the US to only around five competitors in the same industry in his domain.

• Authority Building: It was easier for Tyler to add value to the industry and be an established figure in the steel industry through continuous sharing of content and podcasting.

• Higher Demand: Targeting a specialized industry can lead clients to view you as a high-value resource, as you bring industry-specific knowledge and connections. Even if you only place 10 candidates in a year with an average of $25k fee, you already have substantial revenue.