How Surreal Turns Failure Into a Roadmap For Success | John Thornton, Surreal

In a space where failure is hidden from a wider audience, Surreal embrace the imperfect. A challenger brand within the staid world of cereal marketing, Surreal have emerged as a distinct voice.

John Thornton, Senior creative at Surreal breaks down the process of embracing your marketing bluffs and peeling back the veneer of the social economy.