29 Oct 2024 02:59
How To Build Your Business Through LinkedIn With Liam Darmody
In this episode Kelsey dives into LinkedIn strategies with Liam Darmody, a LinkedIn expert known for his no-BS approach to personal branding and social selling. He shares how to transform your LinkedIn profile into a powerful, client-attracting landing page while still showcasing who you are. Liam’s insights are especially valuable for coaches, entrepreneurs, and executives aiming to establish a unique presence that draws in clients and career opportunities. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!
What we’re talking about…
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Why LinkedIn is a goldmine for business development and high-margin 1:1 coaching
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Leveraging LinkedIn to create a flexible, profitable business with total scheduling freedom
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Liam’s LinkedIn Blueprint
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Crafting a professional banner, headshot, and headline that captivate at first glance
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Using a strong "about" section and a compelling featured section to showcase your services and personality
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How to make the most of the limited space in your headline and about section to optimize search visibility
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Injecting personality into your content – using interests like Liam’s “hot sauce aficionado” status to connect and spark conversation
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Treating LinkedIn as an interactive space where every comment can be a networking opportunity
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Diversifying content topics to avoid “business fatigue” and keep followers engaged
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Why LinkedIn’s push for video content presents a unique chance to stand out
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Benefits of LinkedIn Premium and Sales Navigator for business development
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Using the custom call-to-action (CTA) button effectively for profile engagement and lead generation
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Liam’s story of transforming his LinkedIn presence, going from minimal engagement to achieving millions of impressions organically
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Cost savings in organic reach on LinkedIn versus paid social platforms
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Insights into connecting vs. following, optimizing the profile for business visibility, and practical steps for using LinkedIn’s newest tools
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To learn more or connect with Liam visit the links below!
A {free} Tool or Two!
Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.
