How Using a “Permission Ask” Can Improve Your Fundraising

Jeff Schreifels

As year-end fundraising pressures mount, it’s more important than ever for nonprofits to adopt effective, donor-centered strategies. In this episode of the Nonprofit Leadership Podcast, host Rob Harter welcomes Jeff Schreifels, Principal and Owner of Veritus Group—a global consulting agency focused on major and mid-level gift strategies. Jeff shares his proven insights into how organizations can build long-term sustainability by investing in relationships and shifting their fundraising mindset.

Jeff introduces the concept of “permission-based asking,” a transformational approach that empowers fundraisers to confidently and authentically engage donors. He outlines how social impact leaders can create meaningful connections, adopt a holistic donor journey, and overcome common barriers within siloed fundraising structures.

Key Topics Include:

• Why economic uncertainty requires nonprofits to double down—not cut back—on fundraising investment
• The power of relationship-centered fundraising to drive long-term revenue growth
• A step-by-step breakdown of the “permission ask” approach and how it changes the donor conversation
• How to create donor-centered KPIs that unify departments and break down fundraising silos
• Strategies for building sustainable major and planned gift programs, even during crises
• Practical ways to engage volunteers and staff in accountable, effective fundraising roles
• The importance of viewing donors as part of your mission—not just as sources of revenue

Mentioned in This Episode:

• Veritus Group: https://veritusgroup.com/
• “The Generosity Crisis” by Brian Crimmins

This Episode is Sponsored By:

• DonorBox

Links to Resources:

• Interested in Leadership and Life Coaching? Visit Rob’s website: RobHarter.com
• Find us on YouTube: Nonprofit Leadership Podcast YouTube Channel
• Suggestions for the show? Email us at [email protected]
• Request a sample coaching session: Email Rob at [email protected]

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