
Money is not the villain. Money is a tool. In this powerful episode of She Believed She Could™, host Allison Walsh sits down with Tinja Anderson — business strategist, financial consultant, former Division I All-American athlete, and Miss Texas International 2022 — to talk about money mindset, exit planning, and the pursuit of excellence in life and business.
Tinja shares how a difficult life transition sparked her pivot into finance, why most founders need a true financial consultant rather than a one-size-fits-all product, and how to think like an operator who builds to grow, harvest, and exit. We cover cash flow, tax-efficient strategies, risk protection, decentralizing the owner to increase valuation, and practical steps to move from analysis paralysis to informed action.
You will learn:
Chapters:
00:00 – Welcome to She Believed She Could™ with Allison Walsh01:15 – Meet Tinja Anderson: athlete, strategist, and financial consultant04:00 – From divorce to defining a new mission around money07:10 – How Tinja pivoted from consulting to finance10:35 – Redefining excellence and the power of the pursuit13:50 – Growing up with high expectations and learning discipline17:00 – Facing imposter syndrome and thriving in male-dominated industries20:25 – How to navigate rooms full of powerful women23:00 – Why most entrepreneurs need a financial consultant, not a salesperson26:15 – Building a business to grow, harvest, and exit efficiently29:40 – Talking about money with confidence and clarity32:30 – Understanding tax strategies, risk protection, and cash flow35:00 – Inside her podcast Pursuit of Excellence and how it began37:20 – Tinja’s upcoming book Boundaries and Bullshit39:10 – What confidence really means and how to build it40:25 – Who inspires Tinja and where to connect with her
Connect with Tinja:Instagram → @tinjaandersonCheck out Tinja's podcast "The Pursuit of Excellence" here: pursuitofexcellencepodcast.com
Connect with Allison:Instagram → @allisonwalshLearn more about the Impact Brand Accelerator → www.allisonwalshconsulting.com/freebies
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