Howie Nuchow: Capital Influence and the Next Era of Sports Investment

In this episode of On Stage, Howie Nuchow, Managing Director at Creative Artists Agency and Co-Head of CAA Sports, joins Abraham Madkour, Publisher & Executive Editor of Sports Business Journal, for a conversation about the expanding role of capital, advisory, and global strategy in sports. 

Recorded on February 23, 2026, at SBJ’s National Sports Forum, the discussion highlights how firms like CAA are operating far beyond traditional representation by helping shape ownership structures, league investments, and strategic partnerships across the industry. 

During the conversation, Nuchow explores: 

• The Rise of Sports Private Equity: Why institutional capital is flowing into sports and what it means for teams, leagues, and investors. 
• CAA’s Expanding Role: How the agency advises ownership groups, investors, and global sports properties. 
• The Evolution of Representation: How modern agencies operate at the intersection of talent, media, capital, and strategy. 
• Global Opportunities: Where sports investment is growing and how international markets factor into the next wave of deals. 
• Lessons in Leadership: What it takes to navigate a rapidly evolving sports business landscape. 

It’s a sharp, strategic look at how the financial architecture of sports is changing and the executives helping shape that transformation.

Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.