Is Your Social Data Driving Decisions?

Mallory is joined by Perry Rockwood, Social Media Manager at BYU-Idaho, to explore how his team uses weekly engagement data like saves and shares to shape content strategy. Perry shares insights on shifting away from shallow metrics, making tough decisions to cut low-performing faculty series, and leveraging student-generated TikTok content to build trust and authenticity. 

- - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillsea

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