23 Nov 2022 08:00

Katherine Clayton - Peachii Insurance

What’s it like to completely pivot your business three times, before you even launch? Katherine Clayton, co-founder of Peachii Insurance shares how she's pivoted the business three whole times before they've gone to market, why a change in regulation almost meant their idea was dead in the water, and how she's leveraged her sales skills to raise a bunch of cash. 

You’ll learn: 

  • How they’re making insurance sexy and accessible to the younger generation 
  • That their original fundraising aspiration was a $2M pre-seed round, and how they had to adjust their expectations and raise smaller cheques from angels instead 
  • How they responded when government regulations changed meaning their original product was almost dead in the water (but how it’s actually worked out well in the end!) 
  • How they approached the equity split with a three person co-founding team 
  • The art of doing a deal, and how Katherine approaches selling 
  • How she deals with investors who ghost her
  • What they’re doing in the lead up to launch! 

~ Connect with us ~ 

Learn more about Peachii Insurance at www.peachii.com

Find us at www.ladybrains.com.au

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