Liane Wood RP: The Therapist-to-CEO Mindset Shift

In this episode of the Healthy, Wealthy and Smart podcast, host Dr. Karen Litzy is joined by Liane Wood, RP, a seasoned entrepreneur and registered psychotherapist. They discuss the transition from clinician to CEO, focusing on the mindset and identity shifts required. Liane shares her journey from running insurance brokerages to becoming a psychotherapist and eventually helping others build thriving private practices. The conversation covers the importance of systems, niching, and value-based pricing, as well as overcoming perfectionism and burnout.

 

Takeaways

 

• Transitioning from clinician to CEO requires significant mindset shifts.
• Building systems in practice saves time, energy, money, and stress.
• Niching helps therapists attract the right clients.
• Value-based pricing focuses on transformation rather than time.
• Overcoming perfectionism is crucial for business growth.
• Delegation is key to scaling a practice.
• Balancing working in and on the practice prevents burnout.
• Shifting from fear to excitement can drive business vision.
• Therapists can be both compassionate clinicians and confident business owners.
• Successful therapists integrate strategic planning into their practice.

 

Chapters

 

· 00:00:00 Introduction and Guest Introduction

· 00:00:00 Liane's Journey from Insurance to Therapy

· 00:00:00 The Importance of Systems and Niching