
Too many agents are sitting on massive databases that don't convert. In this call-in coaching episode, Luke pinpoints why someone with 3,000 contacts only closed two deals—and lays out a simple, two-hours-a-week plan to turn relationships into revenue.
You'll also hear actionable social strategies for real estate, mortgage, and insurance pros who want to become the digital mayor of their market without burning out.
In this episode:
The real reason 3,000 contacts produced only 2 deals (and how to reverse it)
"Document, don't create": a framework to post consistently in 2 hours a week
Content pillars and value pillars that build trust fast
Where to post for reach: personal profile vs. business page, Instagram, and YouTube Shorts
A no-tech workflow: Zoom + AI FAQs + Opus Clip to batch 20+ reels
How to merge personal and professional without oversharing
The 15-minute-a-day engagement routine that sparks appointments
What a Facebook business page is really for (and what it isn't)