Martha Hoover on Ageism & Amplifying Women

In this episode of Badassery Life, I’m joined by the one and only Martha Hoover—a true powerhouse in hospitality, a champion for women, and now the founder of MSH Collective, a bold new initiative focused on empowering women through mentorship, community, and connection.

We talk about what it means to step into new chapters—especially in your 50s, 60s, and beyond—when society so often tries to make women feel invisible. Martha isn’t just pushing back—she’s building something entirely new (and it's badass!)

We dive into:

• The quiet realities of ageism—and how to make noise anyway

• Why women over 50 are a force brands can’t afford to ignore

• What legacy really looks like when you’re not even close to done

• And how MSH Collective is creating space for women to lead, grow, and thrive—at every age

If you’ve ever felt underestimated, overlooked, or just plain fired up to keep going—this episode is for you.