Measure What Matters: Creating Authenticity in Your Social Media with Karlyn Ankrom | Marketing Expedition Podcast

Karlyn Ankrom is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses tempted to fake their own death and flee to Tahiti at the mere thought of content creation. Karlyn developed her user-friendly strategy after working for a decade with a variety of brick-and-mortar businesses that were decidedly socially allergic, not because they didn't want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to unsticking their social media in just one hour per week.

00:00 - 00:19 "For me, I'm a big proponent of followers don't matter because what really matters is your engagement and whether they're actually engaging. So I think finally, publishers are starting to say, OK, yes, let's look at the total audience. Great. But are these people actually participating in the community and the conversation with this subject matter expert?” — Karlyn Ankrom

00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:39 - 01:31 Karlyn’s Bio

01:32 - 09:10 Marketing Essentials Moment: Developing the Media Plan

09:11 - 11:32 Welcome to the show, Karlyn!

11:33 - 13:59 Niche down and focus on helping authors

14:00 - 18:23 Heart-centered entrepreneurs

18:24 - 22:24 Fan Firestarter framework

22:25 - 25:32 Engagement vs. vanity metrics

25:33 - 26:23 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.

26:24 - 30:28 Tactics for growth

30:29 - 32:33 The power of relationships

32:34 - 34:54 Making it easy for clients

34:55 - 36:41 Collaboration and co-promotion

36:42 - 37:40 Reach out to Karlyn (https://ohsnapsocial.com/)

37:41 - 38:48 Embrace authenticity

38:49 - 39:25 Thank you so much, Karlyn! Share this podcast, give us a review, and enjoy your marketing journey!

39:26 - 40:12 Join the Marketing Expedition Community today!

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