Meta and the End of Engagement (546)

As Meta faces a massive lawsuit over allegedly addictive design, the guys discuss what implications there are for the future of Meta and for marketers and consumers.

They also look at ABC's lawsuit against the FCC and the bigger lesson for every marketer and creator: know who your landlord is. If someone else controls your access to the audience, they can always change the rules.

• Joe's winner: Puck, and its model of building human-led content franchises instead of traditional brand-centered content.
• Robert's winner/loser: Reddit and marketers.

• Joe raves about Niu Lai, the wildly imperfect Chinese animated movie finding an audience partly because it is unmistakably human.
• Robert raves about the TV series Blue Lights.

Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing. 

-------

This week's sponsor:Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference.