Online Travel Battles, A TikTok Deal and Amex’s New Travel App

Online travel giants are leaning hard into B2B: Booking is consolidating partner teams across Booking.com, Priceline, and Agoda; Hopper’s focus has shifted so much to B2B that its consumer presence outside North America has faded; and Expedia is broadening B2B tech with new APIs for cars, insurance, and ads—offering growth without Google ad spend and steadier, contract-based revenue. The U.S. and China have agreed on a framework to keep TikTok operating in the U.S., preserving a key travel marketing channel that TikTok says helps 69% of users discover brands. Meanwhile, American Express Travel is launching its first iOS app on September 18, bundling existing hotel and flight booking perks (like lounge wait times) into a mobile experience without adding new inventory or trip-planning tools. TikTok Deal Could Save Travel Brands’ Access to 170 Million U.S. Users The B2B Battleground: Expedia, Booking and Hopper Are Redefining Online Travel’s Quiet Money Machine American Express Travel to Debut Travel App for Bookings Connect with Skift LinkedIn: ⁠⁠⁠https://www.linkedin.com/company/skift/⁠⁠⁠ WhatsApp: ⁠⁠⁠https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/⁠⁠⁠ Facebook: ⁠⁠⁠https://facebook.com/skiftnews⁠⁠⁠ Instagram: ⁠⁠⁠https://www.instagram.com/skiftnews/⁠⁠ ⁠⁠⁠⁠⁠Threads: ⁠⁠⁠https://www.threads.net/@skiftnews⁠⁠⁠ Bluesky: ⁠⁠⁠https://bsky.app/profile/skiftnews.bsky.social⁠⁠⁠ X: ⁠⁠⁠https://twitter.com/skift⁠⁠⁠ Subscribe to ⁠⁠⁠@SkiftNews⁠⁠⁠ and never miss an update from the travel industry.