S07.EP18 - How to Use AI Without Looking or Sounding Like AI

AI can help you write content, design websites, build apps and automate business tasks. But when so much of the output feels familiar, faster production alone gives a brand little reason to stand out.

How do you use AI without losing the voice, judgment and creative expertise that make your work valuable? Jacob Cass & Matt Davies explore that question with Kinsey Soderberg, co-founder of Her AI Club and founder of Authentic AI.

The conversation explores creative direction, brand voice and practical ways to approach AI website building and business automation. We look at how brand builders can guide the work, assess its quality and decide where human review belongs.

For designers, strategists and creative business owners, the focus is on making useful work that feels specific to a brand, and understanding the value you bring when execution becomes more accessible.

We unpack:

• Why AI websites and content can feel generic
• Translating brand identity and personality into useful AI instructions
• Building websites and tools through vibe coding
• Applying your own methodology to AI workflows
• Choosing business processes worth automating
• Connecting faster production to better client outcomes