It Takes A Village with Delina Medhin

4 Nov 2025 09:00

S4. EP. 70 - Why Is Sephora So Successful? A Deep Dive for Creators

In this solo episode, I’m taking a deep dive into the Sephora ecosystem, from Sephora Squad to Sephora Storefront to Sephora Accelerate, and break down why the beauty giant’s strategy is one of the smartest models in modern creator marketing.

Drawing from my own journey as a longtime makeup artist and creator, we’ll explore how Sephora built an interconnected system that supports influencers, brands, and community all at once and how you can apply the same thinking to your own creative life.

I will share my hot take on affiliate links, authenticity, and why creators today need a true ecosystem instead of relying on one platform. I also reflect on her early days in beauty, the evolution of influencer culture, and how creators can build momentum by understanding the difference between followers and community.

Using Sephora as a metaphor, I break down how to think of yourself as the “retailer” of your own world with platforms acting as your storefronts, advocates as your affiliate network, and your real community as your most powerful accelerator.

This episode is both a business lesson and a mindset shift for anyone building something online. Whether you're a creator, a founder, or someone stepping into your next chapter, this conversation will help you understand the value you bring and how to create in a way that reflects it.

Welcome to It Takes A Village with Delina Medhin, where inspiring founders & creatives share ‘who I built this with.’ Have you ever asked yourself… “How can I be more aligned, powerful, peaceful, or successful?” When you embrace who you are and trust the people walking with you, momentum builds, purpose reveals itself, and your life begins to shift in the most beautiful ways. Awareness is life’s balancing tool — and you are in the right place at the right time, always.

00:00 Welcome and Introduction

00:27 Networking and Building Your Village

03:03 Deep Dive into Sephora's Business Model

03:42 Affiliate Links and Influencer Marketing

09:14 Sephora Squad and Influencer Programs

15:26 Sephora Accelerate and Brand Development

17:32 Creating Content and Marketing Strategies

29:52 Conclusion and Coaching Opportunities

Connect with Delina:

⁠Instagram https://www.instagram.com/delinamedhin

TikTok https://www.tiktok.com/@delinamedhin ⁠

YouTube https://www.youtube.com/delinamedhin