1 May 2025 01:14
Sunscreen Panic, Innisfree's Downfall & a Legal Win for Beauty of Joseon
On this episode of the on The Korean Beauty Show Podcast, host Lauren Lee - founder of K-Beauty Consultancy STYLE STORY and beauty brand Jelly Ko - spills the tea on everything shaking up the Korean beauty world globally - from the biggest K-Beauty news stories, to listener Q&As, a behind-the-scenes brand update and Lauren’s no-filter product reviews in our brand new segment One Must, One Meh, One Miss.
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In This Episode:
K-Beauty News Updates
- K-Beauty’s ₩40 Billion War Chest
- SPF Stockpiling in the U.S.
- Cosmax Sparks Industry Debate
- Innisfree's Downfall: How Things Are Going from Bad to Worse Post-Rebrand
- Beauty of Joseon Wins Trademark Battle in India
Question of the Week: SOS for Dry, Damaged SkinA listener asks for help with barrier repair after a skincare reaction. Lauren shares her top product picks.
New Segment – One Must, One Meh, One MissLauren debuts a new review segment where she shares one must, one meh and one miss Korean beauty product.
8. Behind the Scenes at Jelly Ko: Best & WorstLauren keeps it real with an update on the highs and lows from inside Jelly Ko HQ.
Let’s Chat:
Are you stocking up on sunscreen? Still loyal to Innisfree? Have thoughts on Cosmax’s move?
DM Lauren on Instagram @lauren_kbeauty or join the convo in The Korean Beauty Show Podcast Chat on Facebook.
Work With LaurenIf you're ready to scale your business with Korean skincare, Lauren offers one-on-one consulting, strategy support, and product development through her K-Beauty Consultancy. Book a session via STYLE STORY.
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