Tamar Kaprelian REVEALS Exactly How to Survive Getting Dropped | Ep. 649

Artists and music industry newcomers: how Tamar Kaprelian got dropped by Clive Davis, burned out at 24, and built the support she never had.

She refused a Lindsay Lohan recut Davis pitched her and lost the deal. She later launched Nvak, a company with a label, artist services, and a nonprofit that educated over 5,000 women in emerging markets.

Tamar and Bobby cover direct-to-fan strategy and why radio still pays in Germany but not in Armenia. The throughline is simple: grit is what keeps artists in the game.

LinkedIn: https://www.linkedin.com/in/tamar-kaprelian-75138215/Twitter: https://twitter.com/tamarkaprelianInstagram: https://www.instagram.com/tamarkaprelian/Website: https://www.tamarkaprelian.comCompany: https://nvakcollective.xyzResource: https://nvak.orgWikipedia: https://en.wikipedia.org/wiki/Tamar_Kaprelian

#MusicIndustry #IndieMusic #GettingDropped #NvakMusicCompany #TamarKaprelian

Chapters:00:00:00 - Coming up...00:01:07 - What it was like competing at Eurovision00:02:05 - How Tamar became Armenia's Eurovision contestant00:04:14 - What it was really like being signed by Clive Davis00:06:54 - Working with Jimmy Iovine and leaving the music business00:09:00 - Why Tamar built Nvak Music Company00:12:13 - Focusing on emerging markets and what the label actually does00:14:39 - Are major labels still necessary, or can independents compete?00:15:46 - How radio performs in emerging markets today00:18:53 - How to run a discovery campaign when social media targeting is broken00:23:41 - The best piece of advice for surviving the music business

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