Telstra Plus: Moving Beyond Points to Create Emotional Loyalty and Customer Value (#799)

This episode is sponsored by Tally – the loyalty platform from Phaedon.

Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.

See what’s possible at TallyLoyalty.com

------------------------------------------------------------------------------

Tomas Warden, Group Owner of Digital Customer Success at Telstra, shares how Telstra Plus is moving beyond points and rewards to create meaningful customer experiences, drive retention and build emotional loyalty.

Discover how Telstra is using digital innovation, travel partnerships and customer-centric experiences to make loyalty a powerful strategic lever.

Hosted by Carly Neubauer

Show Notes:

1) Tomas Warden

2) Telstra

3) Telstra Plus

4) Diary of a CEO by Stephen Bartlett.