The Business Playbook We Wish We Had 10 Years Ago

In this episode of To The Point, host Chris Yano sits down with Chad Peterman of Peterman Brothers to reveal the business playbook they wish they’d had a decade ago. From marketing strategy and branding to leadership, hiring, and operations, this episode is packed with proven lessons for contractors and home service business owners.

💡 What You’ll Learn:

• The marketing channel Chad wishes he’d doubled down on early
• How branding and storytelling built the Peterman Brothers name
• The importance of measuring ROI and tracking marketing performance
• Why your call center is your sales team (and how to train it like one)
• The hires that changed their business — and the bad ones that hurt
• The turnover process that keeps installs flowing all year
• Actionable tips for smarter scaling, systems, and leadership

⏱ Timestamps:

00:00 – Intro + Halloween dad jokes

06:00 – Marketing & branding insights

20:00 – Hiring and leadership lessons

31:00 – CSR coaching & AI tools

41:00 – Operations and turnover process

50:00 – Final takeaways

🔗 Resources Mentioned:

• Peterman Brothers
• Prolific Brand Design
• RYNO Strategic Solutions

Thank you to our Sponsors!

Rilla: https://www.rilla.com/tothepoint

Chiirp: https://chiirp.com/

Contractor Commerce: https://www.contractorcommerce.com/ryno/

Bluon: https://www.bluon.com/get-demo?referral_code=ToThePoint

Avoca.ai: https://avoca.ai/r/tothepoint

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