The Cheap Ad Inventory Everyone's Ignoring While They Fight Over TikTok

Shopify retargeting stuck on one channel? A 4-person brand hit 35x ROAS running ads across social, email, and display.

In this episode, Lizzie Chapman, VP of Technology Partnerships and Channels at AdRoll, breaks down:

• Why cutting brand awareness spend can double your recovery time, and how it feeds your retargeting funnel
• How a $1,500 product with a long buying journey earned 44.5x ROAS on cart abandonment
• How to build first-party data from discount codes, newsletters, and purchases so prospecting keeps working as tracking tightens

Whether you're doing $30K months or $30M years, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-487/

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