16 Sep 2025 10:00
The Creativity Advantage: How Creativity Shapes Our Lives with Dr. James C. Kaufman #358
In this episode of the SuperCreativity Podcast, James Taylor sits down with Dr. James C. Kaufman, one of the world’s leading creativity researchers and a professor of educational psychology at the University of Connecticut. Known for groundbreaking concepts like the 4C Model of Creativity and the Sylvia Plath Effect, Kaufman’s latest book, The Creativity Advantage, explores how creativity impacts our lives far beyond innovation—enhancing our emotional well-being, self-insight, relationships, and sense of meaning.
Together, they explore:
The science-backed benefits of creativity and how they apply to everyone.
Why process matters more than outcomes in creative work.
How AI is reshaping creativity—both its opportunities and risks.
Practical steps to unlock your creative potential and cultivate openness in everyday life.
