
I'm watching too many agents make the same mistake right now, and it's crushing their business. Doesn't matter if you're brand new or you've been doing this for 20 years. Top producers and agents who can't get a deal are both making it.
I made this mistake myself for years before I got conscious of it.
Here it is: you're chasing new lead gen strategies instead of doing more of what's already working.
If you've sold homes in the last 12 months, you already have proof of what works for you. Instead of using that proof, most agents go looking for something new, something shinier, something that feels more exciting than the boring thing that's already bringing them business.
In this episode:
Go look at your CRM right now. Find out where your last 10 deals actually came from. Then go do more of that.
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