10 Sep 2026 10:00

The Critical Mistake Nearly ALL Agents Are Making

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I'm watching too many agents make the same mistake right now, and it's crushing their business. Doesn't matter if you're brand new or you've been doing this for 20 years. Top producers and agents who can't get a deal are both making it.

I made this mistake myself for years before I got conscious of it.

Here it is: you're chasing new lead gen strategies instead of doing more of what's already working.

If you've sold homes in the last 12 months, you already have proof of what works for you. Instead of using that proof, most agents go looking for something new, something shinier, something that feels more exciting than the boring thing that's already bringing them business.

In this episode:

  • Why your ambition can actually work against you when it comes to lead gen
  • The exact exercise to run right now: look at your last 10 to 15 closings and find the pattern
  • Why doing 5x more of what already works beats chasing something brand new
  • How to use social media the right way to support referrals instead of replacing them
  • Why 30 minutes a day of commenting and engaging can quietly become your best referral source
  • The honest truth about why this isn't complicated, but it does take commitment

Go look at your CRM right now. Find out where your last 10 deals actually came from. Then go do more of that.

***********************RESOURCES :

Free "Clients From Social" Masterclass - Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes

Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety

Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HEREย 

REAL Broker - Learn how we can be business partners and build a business together @ ฮ“EAโ…ƒ Broker- CLICK HERE

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