The Download - 2nd May 2025

Alright, we’re doing this... introducing The Download!

A wrap-up of the most interesting changes in eCommerce this week with Nathan Bush and a mystery guest. This episode was recorded live on Friday inside the Add To Cart CAMPUS Community — it’s live, raw and a bit loose… a bit different to our usual eps!

This week we cover:

• AI and shopping: ChatGPT is now showing shopping results. Is this the beginning of the end for product discovery as we know it, or just another overhyped moment?
• Why online retail feels boring right now and what we can do about it. Criteo has confirmed it with new research.
• Why attribution is broken: We dig into guesstimation, misleading dashboards, and a simpler approach using Marketing Efficiency Ratio (MER).
• How to filter the AI noise: Tools, tactics, and how to avoid falling into yet another LinkedIn-hyped rabbit hole.
• What actually makes a strong brand — and how loyalty can override logic (even if you’re being overcharged).
• Plus, a preview of our upcoming Meta Bootcamp and all the fun stuff happening at Retail Fest — including trivia, panels and a Gold Coast bogan dress-up.

Mentioned in this episode:

Join the Add To Cart CAMPUS Community

Register for Meta Bootcamp (starts June 9)

Add To Cart Trivia at Retail Fest

Criteo's Boring Retail Report

Retail Fest Transitional Tickets

Tracksuit – brand tracking

Triple Whale – eCommerce attribution and analytics

FYXER – AI email assistant

Perplexity – AI research tool

All Marketers Are Liars – Seth Godin

Want to join the live session next Friday?

If you’re a CAMPUS member, we’d love you to come along. Bring a story, a soapbox moment or just hang out and listen in.

Not a member yet? Join for free here.

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