🎙️ The GRIN Factor: Ryan Debenham on Scaling Influencer Marketing with AI

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🚀 What’s the secret to building a world-class influencer marketing program? Ryan Debenham, CEO of GRIN, joins Making Data Simple to break down the future of creator-driven marketing, AI’s role in the space, and how GRIN is reshaping brand-influencer partnerships.

💡 From Red Bull’s marketing playbook to a key conversation about the “Secret Sauce”, Ryan shares the insights, technology, and mindset needed to scale a creator-powered brand in today’s digital economy.

🔹 Key Topics: ✅ What makes a great influencer? ✅ How GRIN is redefining the industry ✅ AI’s impact on marketing ✅ The future of remote companies

⌛️Minute Markers

02:11 Meet Ryan Debenham 07:54 Running a Startup 08:46 Modeled after Red Bull 12:01 GRIN 15:44 Influencer Marketing 17:52 Who are the Influencers 18:45 Secret Sauce 22:51 The Technology 24:51 The 2-Min GRIN Pitch 31:16 AI in Marketing 34:32 GRIN's Future 36:06 A Remote Company 38:35 In Closing

📢 Listen now!

🎧 Guest: Ryan Debenham | LinkedIn | Website 🌍 Host: Al Martin, WW VP Technical Sales, IBM | LinkedIn

📩 Want to be a guest? Email us at [email protected]

🔗 Hashtags: #MakingDataSimple #InfluencerMarketing #CreatorEconomy #AIinMarketing #BrandGrowth #MarketingTech #Leadership #GRIN #RyanDebenham

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.