The Hidden Cost of AI, Marketing to Bots and Why Retention Wins with Brevo’s Channing Ferrer

Ryan Alford talks with Channing Ferrer, Chief Revenue Officer and CEO Americas at Brevo, who helped grow HubSpot from about $200 million to $1.5 billion in revenue. Channing makes the case that repeat customers are the lowest-cost revenue a business has. He explains how loyalty programs can turn everyday buyers into advocates who bring in new customers. The conversation covers why personalization starts with clean, unified data, and the resourcing balance every leader now faces as AI costs climb. Channing also shares why strategy is really a list of things you say no to. Channing closes with where marketing is headed: AI shopping agents buying on people’s behalf, conversational CRMs, and marketing engines you can hand a budget and a revenue goal. Humans still keep watch. Topics Covered: Retention and loyalty as a growth strategy Turning customers into advocates Data as the foundation of personalization Balancing people and AI spend Strategy through saying no Marketing to AI shopping agents The future of AI-driven marketing ⚡ POWER YOUR BUSINESS WITH HIGHLEVEL Turn more leads into customers with one platform for CRM, marketing automation, appointment booking, Voice AI and customer follow-up. Start your 30-day free trial using Ryan’s link: 👉 https://www.gohighlevel.com/ryanalford Connect with Channing Ferrer & Brevo: Channing on LinkedIn: https://www.linkedin.com/in/channing-ferrer-981437/ Website: https://www.brevo.com/ LinkedIn: https://www.linkedin.com/company/brevo/ Instagram: https://www.instagram.com/brevo/ X: https://x.com/brevo_official YouTube: https://www.youtube.com/@brevo_official Connect with Ryan Alford: Website: https://www.ryanisright.com/ Instagram: https://www.instagram.com/ryanalford/ LinkedIn: https://www.linkedin.com/in/ryan-alford/ YouTube: https://www.youtube.com/@RightAboutNowwithRyanAlford #Marketing #CustomerRetention #AIForBusiness #AIAgents #CRM #Leadership #MarTech #RightAboutNow #RyanAlford