The Inbox Series - Episode 014 – How to Write the Perfect Newsletter (That People Actually Want to Read)

Most brand newsletters are either boring or non-existent. They show up only when there's a product to sell, or they read like a flyer that landed in your inbox by accident.

But a good newsletter? It feels like a mini magazine. Something people actually look forward to opening.

In this episode, I'm giving you a simple, step-by-step structure to write the perfect newsletter. No blank-page panic, no overthinking. Just a clear rhythm you can use every time you hit send.

In This Episode: ✨ The golden rule of picking one purpose per newsletter

✨ How to write subject lines that get opened (and why emojis help)

✨ The "value before you sell" rule that keeps people reading

✨ Why editorial extras like playlists or moodboards make you stand out

✨ A simple template you can follow to write your next send

👉 Listen now: The Fashion Brand Clinic, Episode 14

This podcast is sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link:https://glnk.io/91954/elizabeth37r Promo Code: FASHION