15 Jul 2025 05:52
The Leadership Blueprint Behind Amazon’s Success: Lessons from John Rossman
John Rossman, former Amazon executive and author of "The Amazon Way," discusses Amazon's 14 leadership principles and their application to modern businesses. As a fifth-generation Oregonian who worked at Amazon from 2002-2005, Rossman witnessed the company's transformation into a platform company. He emphasizes customer obsession, the importance of simplifying work processes, and ownership mentality. His latest book "Big Bet Leadership" provides a playbook for organizational transformation in the hyper-digital era, focusing on systematic experimentation and long-term thinking.
TAKEAWAYS- Customer Obsession Beyond Transactions: Practice both tactical customer service and strategic curiosity about customers' broader needs upstream and downstream of current interactions.
- Simplify Before Innovating: Focus on zero-based redesign and radical simplification of work processes before adding new technologies - most companies have calcified layers that need unwinding.
- Ownership Mindset for Long-term Success: Think enterprise-wide beyond your role, never say "that's not my job," and refuse to sacrifice long-term value for short-term results.
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