The Magic of Retailtainment - Where We Buy #313

Andrew Lainsbury is a seasoned retail marketing consultant and professor from the University of Minnesota's Carlson School of Management. He explores the concept of "retailtainment," merging retail with entertainment to create multi-sensory experiences that captivate customers, with examples from brands like Disney and Lush. He discusses the transformation of retail spaces, the importance of cultural insights, and the quality of Japanese convenience stores. Andrew emphasizes authentic customer engagement, balancing brand storytelling with genuine service, and using creative imagination to enhance retail environments

James Cook is the Director of Retail Research in the Americas for JLL. 

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