The Next Era of the Creator Economy (feat. Jamie Gutfreund)

Today, Lauren and guest co-host Jamie Gutfreund break down how Hollywood creator agencies are battling Madison Avenue for brand budgets. Plus, they dive into Instagram paying YouTubers up to $500K for long-form content, Netflix poaching top creator talent like Druski, and a groundbreaking new California law protecting the children of family vloggers.

What you’ll learn:

-- How 64% of adults and 77% of Gen Z are now getting their news directly from social media.

-- Why the transition from "Creator 1.0" to "Creator 3.0" changes how brands spend their media dollars.

-- The real reason Netflix and Tubi are aggressively pursuing YouTube stars.

-- Why the new California Senate Bill 1247 gives child influencers the right to demand the removal of their footage.

00:00 Welcome Jamie Gutfreund

00:55 Social Media & Election News

02:15 Independent Journalism on Social

05:47 The AI Problem in Schools

07:38 Hollywood vs. Madison Avenue

09:30 Shifting Brand Budgets to Creators

12:07 The Evolution to Creator 3.0

15:56 Netflix Poaching YouTube Creators

19:32 Instagram’s $500K Long-Form Deals

23:09 Have We Reached Peak Content?

29:25 New Law Protects Family Vloggers' Kids

32:23 Uploads & Downloads

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand