The Secret to Making Communities Fail or Thrive • Giulia May Ep94
Why do so many online communities start with excitement and then fall flat? Community architect Giulia May, who has helped build more than 200 communities – including Hello World Labs – joins me to explore the psychology and social architecture of creating genuine belonging.
We unpack seven principles for building strong communities — including boundaries, initiation, rituals, stories, symbols and subgroups — and why community is fundamentally a feeling, not a platform. We also explore why social media audiences aren't really communities, why forced corporate “belonging” can backfire, and what it actually takes to build a group people genuinely want to be part of.
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How to Save the World explores the psychology of designing climate action that works. Environmental engineer, designer, and author Katie Patrick dives into the latest behavioral science from Harvard, MIT, Stanford, and other leading research institutions to uncover the evidence-based principles that inspire people to adopt sustainable behaviors. Each episode turns academic research into practical tools you can use to grow participation, change behavior at scale, and reach the tipping point of change in your community.
This podcast is a production of Hello World Labs
